Sydney, November 14th 2011
MAGNIFSENSE NY / TOKYO PRESENTS STREET CHIC BEAUTY BOUTIQUE FEATURING USLU AIRLINES IN COLLABORATION WITH PEOPLE SALON, SURRY HILLS
Sydney, November 14th 2011
MAGNIFSENSE NY / TOKYO PRESENTS STREET CHIC BEAUTY BOUTIQUE FEATURING USLU AIRLINES IN COLLABORATION WITH PEOPLE SALON, SURRY HILLS
Get ready for take off! Welcome aboard Uslu Airlines, your nonstop flight to destination beauty! Uslu Airlines is an unabridged union of art, science and beauty.
The launch of the “Street Chic Beauty Boutique” at People in Surry Hills presented a concept installation project, creating a symbiotic relationship of hair, makeup, style and creativity. People will be the flagship stockist of Uslu Airlines within Australia.
Uslu Airlines is a Berlin-based luxury cosmetics brand centred on its revolutionary airbrush makeup system. The new airbrush unit will be available in Sydney this autumn / winter and the revolutionary nail polish remover BIO is available now. BIO is the worlds first solvent free, water based nail polish remover.
Bound by a mutual appreciation of style, art and beauty Magnifisense (NYC /TOKYO) collaborated with local leading creative hair stylist Hamish Glianos of People to step out as a pioneer in a new take on beauty and style. Creating not only a physical space but also an overall sensibility and a fusion of hair, beauty and lifestyle that you would find in fashionable metropolises like Paris, New York City or London. The launch of the nail art bar with the hair salon is a unique and cutting edge perspective on a chic city beauty experience that is unrivalled anywhere in the world!
Uslu Airlines was created in New York City in 2003 by leading creative makeup artist Feride Uslu and German entrepreneur Jan Mihm. Relying on the most advanced quality ecologically sound formulas, Uslu airlines sets the current trends with a range of fantastic colours that are second to none. Inspiration is drawn from far-flung corners of the earth through collaborations with brands and personalities including Kate Moss, Bernhard Willhelm and NIKE.
The Uslu Airlines brand is imported, managed, and distributed in Oceanina by Magnifisense (NYC/TOKYO) , a multimedia creative agency and production company that is a long time partner of Uslu Airlines since its inception in New York City. Before Magnifisense officially brought the brand to Australia, the nail polishes were stocked in Sydney through selected fashion vendors such as Incu and the Bernhard Willhelm range at Poepke.
COLOR: Considering the Uslu Airlines brand alignment with high fashion, contemporary art, and modern design, in addition to the success of Feride Uslu as a leading creative makeup artist, there is always a keen appreciation for the art of unique colours. Uslu Airlines is constantly creating new trends, and staying timely with current ones. The highly sought after colour selection and varnish finishing’s keep the Uslu Airlines nail polish a leader in total colour statements!
FASHIONABILITY: From the heart of the underground, either in NYC or Berlin to the top shelves of luxury department stores such as the infamous Colette of Paris, or the prestigious Barney`s in New York. Uslu Airlines stays in and on the face of the fashion industry! Represented by the notorious fashion PR firm IPR London and working with innovative concepts and fashion designers to stay inspiring and experimental. It’s hard to draw the line where the fashion stops and beauty begins. Uslu Airlines maintains meaningful and successful collaborations with fashion designers such as Bernhard Willhelm, luxe boutique Colette, a list of the worlds leading underground DJ`S (for the exclusive sound of beauty mix) and most recently with the Kate Moss by Mario Testino book by Taschen. Aside from the collaborations, the design projects Uslu Airlines are involved in include; a limited edition Air Force 1 design for NIKE, a mini-collection of Uslu designed sneakers for Reebok, and a evolving collection of branded accessories such as hand made scarves and gold plated seat buckles. All of these just add to the allure of this beauty brand and its fashion ties.
INGREDIENTS: Using the highest quality carcinogen free formulas, Uslu Airlines Nail Polish has always been formulated free of formaldehyde, toluene, and DBP (dibutyl phthalate). Even passing the strongest cosmetic import laws held by the Japanese! Our nail polishes are created in the trusted ecologically considerate factories in Germany and throughout Europe, with glass made in Italy from fine craftsmen. The quality of the packaging is just as thoughtful and impressive as the resilient and rich colour compound. Uslu Airlines is always developing new ways of improving the existing formulas by utilizing innovative patented technologies that keep the brand “green” on the inside, and vibrantly coloured everywhere else!
QUALITY: Whilst still being considered a luxury brand, the retail price remains quite competitive in the emerging nail polish market. Since the products production standard is of such high quality and made in the EU, the price is well considered affordable for the end customer. We feel that there is a sincere appreciation of the fact that none of our products are created or assembled in China or other factory nations in an abyss of mass production. Rather the Uslu Airlines productions are micro-managed to maintain superior quality control and consistency.
About the people behind the Australian Launch
The preeminent creative intel team Magnifisense (NYC / TOKYO) has worked extensively with high end cosmetics and fashion luxury clients throughout New York, Europe, and Tokyo. The long time relationship with Uslu Airlines has prospered through many creative avenues and enterprises from retail, exhibitions, art to collaborations with NIKE and Colette. Having successfully established the Uslu Airlines brand in Japan with Uslu makeup artist Kaori K.; leading to Kaori`s team developing the flagship Uslu Airlines destination “Beautique” in the heart of Harajuku in La Foret. The long family ties and collaborative ventures of Uslu Airlines and Magnifisense are synonymous with success, creativity, and growth. And will continue that trend here in Australia and the rest of Oceania.
